We started Nature Happy as a short list of things we were genuinely enjoying — a recipe, an ingredient, an object, a habit — and it grew from there.
Commerce is one part of this, not the whole reason we exist.
Nature Happy isn't a natural-products store with some articles bolted on. It's the other way around: the content, the discoveries, the products, the people, and the places all sit next to each other, and each one can lead to the next. A product can lead to a recipe. A recipe to an ingredient. An ingredient to the person who grows it.
The shop will grow the same way — a small, considered selection rather than a full catalogue from day one. We'd rather add three things we'd actually use than thirty we're not sure about.
We also try not to tell you something is good and leave it there. If we've picked it, there's a reason, and we'd rather explain the reason than ask you to take our word for it.
Start with the journal, or get in touch if there's something you'd like to ask.
